Photos of the “Still Holdin’ Kit” are available HERE
Photos of Dynamo players in the “Still Holdin’ Kit” are available HERE
HOUSTON (Feb. 15, 2024) – Pioneers of the local music and arts community gathered at Cactus Music this evening for the launch of the “Still Holdin’ Kit”, the new alternate jersey Houston Dynamo FC will wear for the 2024 and 2025 seasons. The kit is a tribute to all Houstonians who share the Club’s deep love and pride for the city and are Still Holdin’ it down day-after-day.
“From conception, this kit was created to celebrate the creativity and hustler mentality that lives within every Houstonian. The Dynamo are proud to wear a visual representation of this notion, bringing it to life in our play on our home pitch at Shell Energy Stadium and every city we visit,” Dynamo Chief Marketing Officer SJ Luedtke said. “We hope our fans wear it proudly on game days and elsewhere to celebrate their team and its ambitions, reflective of the city we represent.”
The Still Holdin’ Kit features Candy Paint Purple, a prominent color in the local hip-hop scene and a callback to the sunsets that reflect on Shell Energy Stadium and the downtown skyline. Chrome accents pay homage to the iconic candy paint Slabs, custom cars synonymous with the local rap scene that originated in Houston. The kit also features orange streaks, which represent the bustling energy that flows throughout the region and its seven million inhabitants.
Each jersey features Still Holdin’ on the exterior neckline, and the phrase is an evolution of the Hold It Down campaign that launched in 2020. The new kit includes an outline of the Lone Star State with the Club’s tricode and a screw noting Houston on the map.
This is the sixth consecutive year and seventh Dynamo jersey to feature The University of Texas MD Anderson Cancer Center on the chest of the kit. In 2019, MD Anderson became the first cause-focused jersey sponsor of an MLS team and a year later extended their relationship to include the Houston Dash. The relationship has generated more than $300,000 in donations to make cancer history through ticket sale donations and the round up feature at the Dynamo Team Store.
Today’s event also featured a panel with Mike Frost, a Houston-based graphic designer who defined the rap and hip-hop album covers style for artists like Slim Thug, UGK and Paul Wall. Frost collaborated with the Dynamo creative team to design album covers as part of the 2024 regular season schedule launch. The entire library, which includes an album cover inspired by the Still Holdin’ Kit, plus additional information about the Still Holdin’ Kit is available HERE.
Dynamo fans can purchase the Still Holdin’ Kit at the official team store at Shell Energy Stadium beginning at 11 a.m. on Friday, Feb. 16. The team store will be open from 11 a.m. through 6 p.m. CT on both Friday and Saturday, Feb. 17. Fans can also purchase the Still Holdin’ Kit online at the Dynamo Team Store or MLSStore.com with multiple shipping options. The new kit is also available at the adidas Store at The Galleria.
The Still Holdin’ Kit launch also includes a capsule collection inspired by the color palette of the new kit. The limited-edition merchandise will only be available at the adidas Team Store at Shell Energy Stadium.
